From 2010 the Ministry of Railways train on a two-dimensional (QR) codes, two-dimensional code on the McDonald’s plate now, “Jinling Evening News” on the two-dimensional code, “Chi Feng” magazine on two-dimensional code, “Chengdu Business Daily” on two-dimensional code, Beijing, Shanghai, Guangzhou subway and bus schedule No. 1 on the shop-dimensional code, and a variety of Trade Show Retractable Banner Stands on two-dimensional code, Yueyang shrimp tail WiFi-dimensional code, poker two dimensional code, card-dimensional code, the application of two-dimensional code from the scene in 2010, nowhere to be found everywhere in 2011.
in just one year, two-dimensional code to be more and more enterprises instantly accepted two-dimensional code quickly applied to the major Android application store, major newspapers, trade journals and No. 1 store, Taobao shop, Jingdong Mall of outdoor advertising. Smart Snapshot Mr. Wang Pengfei, founder and CEO told reporters, said: “2011 is the initial application of two-dimensional code, 2012,” Two-dimensional snapshots code “with the major operators, handset manufacturers, advertising media industry and extensive cooperation in the field of mobile e-commerce will promote the application of two-dimensional codes explosive growth market. “
Operators to help speed up the two-dimensional QR code of universal two-dimensional code
China Telecom in Guangdong in early 2011 meeting, the main launch of two-dimensional code poker, poker thousands of pairs composed of two-dimensional code Tianyi Logo, attracted a large number of industry professionals crowd. Printed on the walls of the meeting site a lot of two-dimensional code, mobile phone users scan two-dimensional code to download the application.
From Guangdong Telecom Conference, to various cities of China Telecom Corporation, a large number of two-dimensional code has been applied to the activities of a single page, playing cards, work cards, business offices Retractable Banner, Telecom mobile phone built-in, China Telecom, the two-dimensional code push from the immeasurable power. Followed by China Telecom, China Unicom Guangdong’s Treasure Hunt launched a two-dimensional codes, two-dimensional code activity leaflets, followed by China Unicom other corporate applications, by scanning the two-dimensional code to download the application has become a fashion treasure hunt. As China’s largest mobile operator, China Mobile announced that soon, will be two-dimensional code for the mobile phone business to open tender and introduce two new operations support side, responsible for the development of new products mobile two-dimensional code, help the popularity of two-dimensional code, the Chinese mobile operators to promote the two-dimensional code, the basis for communication and to promote the development of value-added services, mobile phone users increased general awareness of the two-dimensional code. With the increasing popularity of 3G networks is high, two-dimensional code to improve the operator’s scientific and technological innovation, will greatly accelerate the various operators of the development of value-added services to achieve business and service mobile, convenient, high-speed.
Electricity suppliers to use two-dimensional code O2O pattern formation
The line advertising opportunities through two-dimensional code together with the mobile Internet, mobile Internet to become the front line transactions. Advertise on this line through the two-dimensional codes online to Showmanship, consumers can scan two-dimensional code using the phone for mobile shopping, online shopping can not break the traditional pattern of leaving the computer, opened a new shopping patterns. About June 2011, China’s leading B2C e-commerce business shop No. 1, the first in Guangdong, Shanghai, Beijing Subway store into a virtual two-dimensional codes, transfer to subway passengers, when, seeing what the goods, as long as the use of mobile scanning products 2-D codes, online payment through mobile phones, you can purchase through the logistics delivery. Followed by China’s largest e-commerce platform Taobao Taobao shop in all product pages are added the two-dimensional code, involving tens of millions of Taobao shop, through the use of “two-dimensional code snapshot” scan, you can log in directly to mobile phone shop, the next single shopping, the owner of the line to facilitate publicity. Followed, the largest B2C mall, Jingdong Mall in the subway ads, each one corresponding to a two-dimensional product code, anywhere, anytime “making code shopping.” China power business use of two-dimensional code, reflecting the domestic electricity provider for new shopping patterns of exploration and innovation, accelerate the popularity of shopping the two-dimensional code, the new O2O model has “landing.”
Full-blown two-dimensional code application code transformation of two-dimensional snapshots
Two-dimensional code is a market for traditional media, marketers, store Retractable Banners, pop up displays and product packaging vigor and evaluate the effect of the means of two-dimensional code for sleeping and waking non-digital media, new vitality, and in the real world and digital world to build bridges. From the marketing point of view, the usefulness of two-dimensional code almost everywhere, for all sectors of the advertisers are applicable, from retailers to FMCG brand to travel, you almost can not find what industry did not use two-dimensional code in the test.
Life by giving the traditional media, to enhance the user-store experience, from the media to retailers in the forefront of using two-dimensional code application. Face of the outbreak of two-dimensional code application, “Two-dimensional snapshots code” an official from the tool to convert two-dimensional code application service platform dedicated to two-dimensional code generation, two-dimensional code recognition, two-dimensional code solutions, marketing programs and the kinds of two-dimensional code external service, as a leading provider of two-dimensional code, “Two-dimensional snapshots code” adhere to the technical innovation as a means to expand the company is actively in-depth cooperation with various industries, has three major operations and providers to build a strategic partnership level, and provide for the major two-dimensional code Android application store to download, as well as two-dimensional code Taobao wireless e-commerce marketing, Skoda Auto two-dimensional code advertising and marketing, logistics warehousing management, traceability of Chinese medicine, food traceability, goods postal system management, security and other areas of value-added tax invoices provides advanced solutions for two-dimensional code, by all customers.
Two-dimensional code in mobile marketing, cross-media communications platform with enormous potential value of innovation, the focus of social and industrial application hot spots. Two-dimensional code breaking time and space constraints, for the entire media industry, advertising and marketing industry to bring creative changes, will be the greatest era of precision marketing driving force.
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